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Co-founded Inés as a passion project aimed at providing teens with connection, care, and love.
• Determined the brand's core values, product lines, and product prices through U.S. and China market research, including interviewing the target demographic to create personas
• Established Inés’ brand guidelines/brand identity and created marketing assets for our Instagram content strategy and regional partnership events.
Skills: Product Launch · Product Strategy · Logo Design · Content Strategy · Brand ManagementSkills